Galerie Boutique Rebrand


Galerie is an upscale boutique in downtown Alpharetta.The owner of the boutique is “constantly searching out new designers and artists from across the U.S. and Europe to be represented in her boutique,” so it has a very unique style and quality of merchandise that cannot be found anywhere else, and I would like the redesign to reflect that.

The feel I’m going for in my rebranding of Galerie is a clean, elegant design based on the idea of a peacock feather. The colors used are a rich purple and turquoise on white. These jewel tones combined with clean design bring the boutique’s successful elements together and create a cohesive sense of store identity.